Tag Archive

Intentional Targeting: Search vs. Facebook

Published on February 11, 2011 By

As Facebook has entered the mainstream marketing mix, marketers are having to decide how much of their budget to divert from other channels into social campaigns. Because search gets the lion’s share of a digital marketing budget, it might seem like the most likely candidate for a cutback — after all, there’s usually so much [...]

How Will SEO Evolve in 2011?

Published on December 15, 2010 By

It’s that time of year again. SEO bloggers are either looking back at their predictions for 2010 and seeing how right (or wrong) they were, or making entirely new predictions for 2011 — possibly because they were so wrong last year that it wasn’t worth looking back? I want to focus on just one prediction for [...]

Yahoo Clues: New Fun Search Keyword Tool

Published on November 17, 2010 By

Today, Yahoo announced a new tool named Yahoo Clues. Yahoo Clues basically gives you insight into the types of people searching for specific keyword phrases and shows related terms based on those searches and searchers. The tool allows you to plug in one or two keyword phrases and it then plots the search trends of those keywords [...]

Estimate: Google Mobile Search Market Share Near 100%

Published on July 29, 2010 By

Let’s be cautious about running too far with these numbers, but Royal Pingdom (using data from StatCounter) has reported/estimated Google’s global mobile search market share to be almost 100% Google is clearly dominant in mobile search across smartphones (and feature phones). However these numbers may not be completely accurate. For example, the chart above shows PC [...]

Up To 25% Of Yahoo’s Search Results Now Powered By Bing

Published on July 20, 2010 By

Right now, up to 25% of the Yahoo Search results are powered by Bing. Yahoo began testing Bing search results this month, currently there are live bucket tests underway on both the organic and paid side. Mark Morrissey, Senior Vice President of Product Management at Yahoo, told me that while only 3.5% of the paid ads [...]

How to Measure Success in an SEO Campaign

Published on June 8, 2010 By

If you own a website, you’re already doing SEO. The e-commerce platform you choose, information architecture of your site, product marketing copy, meta data, and more all affect your organic listings in search engines from day one. As you continue managing the site, you’re constantly changing your search engine visibility, so it’s important to know if [...]

Bing and Yahoo as search engine on iPhone 4!

Published on June 7, 2010 By

Jobs announces at the WWDC keynote that iPhone will now offer Microsoft’s Bing as a search engine. Google’s search engine will remain the default, but users will now be able to choose Bing, in addition to Yahoo, which has been an option for some time. Photo credit: gdgt