Tag Archive

How Will SEO Evolve in 2011?

Published on December 15, 2010 By

It’s that time of year again. SEO bloggers are either looking back at their predictions for 2010 and seeing how right (or wrong) they were, or making entirely new predictions for 2011 — possibly because they were so wrong last year that it wasn’t worth looking back? I want to focus on just one prediction for [...]

SEO for Bing: Don’t Ignore It

Published on December 8, 2010 By

It’s all about Google in search today. They have the market share. They have control of the press (can you think of a day in a recent memory that Google wasn’t in the news?). They have the innovation. They have some of the smartest minds in the world, although that trend is shifting of late. Ignoring Google [...]

8 Flawed Link Building Strategies

Published on October 5, 2010 By

One of the great challenges with search engine optimization (SEO) is getting people to understand what is involved in obtaining links to a web site. Too many times, they expect that an SEO will “just go get links,” without involving any investments of marketing time, development time, or cash (collectively, the “internal resources”). The problem: [...]

Why Search Engine Optimization and Paid Search are a happily married couple

Published on October 2, 2010 By

We have to answer those questions from clients all the time: shall we start Search Engine Optimization (S.E.O) before Paid Search? Or shall we start Paid Search before S.E.O? What are the benefits of doing both simultaneously? In our mind, Paid Search and S.E.O. are a happily married couple. Both disciplines work well together.

Facebook SEO: Of Links and Likes

Published on August 3, 2010 By

“The next Google” label is heard from time to time, and since releasing their universal Like button, the focus has been on Facebook. The idea is that all of these Likes means that Facebook now has access to proprietary data about the popularity of pages across a vast amount of sites. Talk has further grown as [...]

A new & advanced search engine for SEOs

Published on July 21, 2010 By

Well, the founders think that others might like the tool too, and it will go popular beyond SEOs. But from what we’ve seen, advanced users like SEO’s are going to love this search engine ! Which one you ask – Blekko, the new kid on the block ! I don’t think Blekko is the best name [...]

Up To 25% Of Yahoo’s Search Results Now Powered By Bing

Published on July 20, 2010 By

Right now, up to 25% of the Yahoo Search results are powered by Bing. Yahoo began testing Bing search results this month, currently there are live bucket tests underway on both the organic and paid side. Mark Morrissey, Senior Vice President of Product Management at Yahoo, told me that while only 3.5% of the paid ads [...]

Google Ratings: Could they Change Your Business?

Published on July 16, 2010 By

Honestly, I was a little negative about the idea of ratings extensions when they first started being syndicated. How will we manage the bad feedback? Will the swamp of reviews associated to aggregators ruin small-to-mid level advertisers’ chances to benefit from this extension? Consumer Driven Call to Action After a little introspection and some peer [...]

Who are the most influential people on social media ?

Published on July 12, 2010 By

Wait, first – who do you think is an influential guy ? If my guess is right, most people think that the person with the most number of followers is. Technically, I can’t disagree. Obviously the more you have the merrier. But study shows that the number game isn’t really what it is. Its beyond [...]

Bing It? “Bring It,” Says Google

Published on June 24, 2010 By

I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of “bring it.” Is Google telling Bing to bring it on? It’s all automated, of course. This is just Google’s spelling correction kicking in. Many more people are likely typing in “bring it” than [...]