Tag Archive

Google: Bing Is Cheating, Copying Our Search Results

Published on February 2, 2011 By

Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this. As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting [...]

Do You Have Enough Time for Social Media?

Published on December 6, 2010 By

Feeling a little overwhelmed this holiday season? Between work, family, avoiding sick co-workers and shopping for gifts, you’ll be glad to know that you can also effectively schedule in some time for social media. Great. More stuff to add to your list! Always start with an objective in mind. Don’t have one? Here’s a list for some [...]

B2B Social Media Marketing — Does It Work?

Published on December 6, 2010 By

Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where it’s at if you’re looking to market to those B2B decision makers. Nearly 85 percent of B2B decision [...]

8 Flawed Link Building Strategies

Published on October 5, 2010 By

One of the great challenges with search engine optimization (SEO) is getting people to understand what is involved in obtaining links to a web site. Too many times, they expect that an SEO will “just go get links,” without involving any investments of marketing time, development time, or cash (collectively, the “internal resources”). The problem: [...]

How Google Instant Search Will Impact Advertisers

Published on September 9, 2010 By

Google’s new platform, Instant Search, displays and predicts a search engine results page (SERP) while the user is still typing. Like the auto-complete feature, this instant search pushes the user into a well-traveled road hoping to make the search faster and more streamlined. Unfortunately for the advertiser, the well-traveled road means less opportunity in the long tail. [...]

What’s Up With The Google Balls Logo On The Google Homepage Today?

Published on September 7, 2010 By

Visiting the Google homepage today may make you go “wow.” It has one of the most wild and explosive special Google logos I have ever seen. There are dozens of balls that make up the Google logo, and they bounce around the screen all to come together to form “Google.” The balls in the logo [...]

Enhanced CPC, a new Google Adwords tool to increase ROI

Published on August 19, 2010 By

We’re excited to announce the launch of Enhanced CPC, a new automated bidding feature that can help you improve your ROI on your campaigns with manual bidding. Enhanced CPC uses your campaign’s historical conversion tracking data to automatically adjust your Max CPC bid based on the likelihood that your ad will convert. As a result, [...]

AdWords brings you insight about the competitive landscape

Published on June 14, 2010 By

As an AdWords advertiser, you know you’re not alone in the auction — any number of advertisers may be using AdWords to offer some of the same goods and services as you. You can monitor your performance and use optimization tools to improve your ROI, but you still might not know how you’re performing as compared [...]

Beta Testing News: Try the new Billing tab to get more control and flexibility

Published on June 4, 2010 By

As part of our ongoing effort to improve our advertising program, we’re testing an updated AdWords billing interface that’s designed to make the payment process easier and more flexible. We’ve just started the testing process with a small group of U.S. advertisers, and we’re inviting eligible advertisers to participate so we can incorporate your feedback [...]