Tag Archive

Intentional Targeting: Search vs. Facebook

Published on February 11, 2011 By

As Facebook has entered the mainstream marketing mix, marketers are having to decide how much of their budget to divert from other channels into social campaigns. Because search gets the lion’s share of a digital marketing budget, it might seem like the most likely candidate for a cutback — after all, there’s usually so much [...]

Google: Bing Is Cheating, Copying Our Search Results

Published on February 2, 2011 By

Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this. As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting [...]

How Will SEO Evolve in 2011?

Published on December 15, 2010 By

It’s that time of year again. SEO bloggers are either looking back at their predictions for 2010 and seeing how right (or wrong) they were, or making entirely new predictions for 2011 — possibly because they were so wrong last year that it wasn’t worth looking back? I want to focus on just one prediction for [...]

Google, Bing & Searching For The New Wikileaks Website

Published on December 6, 2010 By

Looking for the Wikileaks website? Having lost one domain, and having its second site going down temporarily, it’s a challenge, even for the search engines. Where’s Wikileaks? Yesterday, I wrote about how Google was still listing the old address for Wikileaks — wikileaks.org — in a search for wikileaks: Where’s Wikileaks? Yesterday, I wrote about how Google was [...]

Measure how customers interact with your ads

Published on November 30, 2010 By

New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results. As ads become more interactive, you might want to know how [...]

8 Flawed Link Building Strategies

Published on October 5, 2010 By

One of the great challenges with search engine optimization (SEO) is getting people to understand what is involved in obtaining links to a web site. Too many times, they expect that an SEO will “just go get links,” without involving any investments of marketing time, development time, or cash (collectively, the “internal resources”). The problem: [...]

Google Adds Instant To Chrome Labs In Chromium (Windows Only, For Now)

Published on September 19, 2010 By

Google Instant is great — but I rarely use it. Why? Because I simply don’t go to google.com that often. That’s not to say I don’t search Google a lot — I do — I just use the Omnibox in Chrome for almost all of my searches. When Google launched Instant, they noted that it [...]

What’s Up With The Google Balls Logo On The Google Homepage Today?

Published on September 7, 2010 By

Visiting the Google homepage today may make you go “wow.” It has one of the most wild and explosive special Google logos I have ever seen. There are dozens of balls that make up the Google logo, and they bounce around the screen all to come together to form “Google.” The balls in the logo [...]

Enhanced CPC, a new Google Adwords tool to increase ROI

Published on August 19, 2010 By

We’re excited to announce the launch of Enhanced CPC, a new automated bidding feature that can help you improve your ROI on your campaigns with manual bidding. Enhanced CPC uses your campaign’s historical conversion tracking data to automatically adjust your Max CPC bid based on the likelihood that your ad will convert. As a result, [...]

Google SSL Search Beta is now available!

Published on August 10, 2010 By

With Google search over SSL, you can have an end-to-end encrypted search solution between your computer and Google. This secured channel helps protect your search terms and your search results pages from being intercepted by a third party. This provides you with a more secure and private search experience. To use search over SSL, visit https://encrypted.google.com [...]