Tag Archive

Intentional Targeting: Search vs. Facebook

Published on February 11, 2011 By

As Facebook has entered the mainstream marketing mix, marketers are having to decide how much of their budget to divert from other channels into social campaigns. Because search gets the lion’s share of a digital marketing budget, it might seem like the most likely candidate for a cutback — after all, there’s usually so much [...]

Google: Bing Is Cheating, Copying Our Search Results

Published on February 2, 2011 By

Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this. As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting [...]

Bing Promotes Top Image Searches With New Landing Page

Published on January 24, 2011 By

Bing has announced a new image search landing page that contains the top image searches on Bing. The group of images highlights those top image searches with the use of images, how novel. When you click on an image from that page, you are taken to a Bing image search result. From that page you [...]

How Will SEO Evolve in 2011?

Published on December 15, 2010 By

It’s that time of year again. SEO bloggers are either looking back at their predictions for 2010 and seeing how right (or wrong) they were, or making entirely new predictions for 2011 — possibly because they were so wrong last year that it wasn’t worth looking back? I want to focus on just one prediction for [...]

SEO for Bing: Don’t Ignore It

Published on December 8, 2010 By

It’s all about Google in search today. They have the market share. They have control of the press (can you think of a day in a recent memory that Google wasn’t in the news?). They have the innovation. They have some of the smartest minds in the world, although that trend is shifting of late. Ignoring Google [...]

Google, Bing & Searching For The New Wikileaks Website

Published on December 6, 2010 By

Looking for the Wikileaks website? Having lost one domain, and having its second site going down temporarily, it’s a challenge, even for the search engines. Where’s Wikileaks? Yesterday, I wrote about how Google was still listing the old address for Wikileaks — wikileaks.org — in a search for wikileaks: Where’s Wikileaks? Yesterday, I wrote about how Google was [...]

8 Flawed Link Building Strategies

Published on October 5, 2010 By

One of the great challenges with search engine optimization (SEO) is getting people to understand what is involved in obtaining links to a web site. Too many times, they expect that an SEO will “just go get links,” without involving any investments of marketing time, development time, or cash (collectively, the “internal resources”). The problem: [...]

Welcome to Oral HCG Diet Solutions

Published on September 18, 2010 By

Welcome to Oral HCG to SEM Valet growing family of customers. SEM Valet will manage Oral HCG’s Search activities from now on, starting with Google AdWords and then branch-out across Bing, Yahoo and other search engines.

Estimate: Google Mobile Search Market Share Near 100%

Published on July 29, 2010 By

Let’s be cautious about running too far with these numbers, but Royal Pingdom (using data from StatCounter) has reported/estimated Google’s global mobile search market share to be almost 100% Google is clearly dominant in mobile search across smartphones (and feature phones). However these numbers may not be completely accurate. For example, the chart above shows PC [...]

Up To 25% Of Yahoo’s Search Results Now Powered By Bing

Published on July 20, 2010 By

Right now, up to 25% of the Yahoo Search results are powered by Bing. Yahoo began testing Bing search results this month, currently there are live bucket tests underway on both the organic and paid side. Mark Morrissey, Senior Vice President of Product Management at Yahoo, told me that while only 3.5% of the paid ads [...]