Tag Archive

5 Tips to create an excellent search engine optimized landing page

Published on May 5, 2010 By

Okay, back to some basics today. These days, landing pages are being used very frequently, even though they have evolved from the cheesy designs and glaring oddities. These days landing pages come with sexy designs and the best compelling copies, that can convince you in seconds. We’ve seen many good examples of modern, sleek looking [...]

Targeting by Language or Country: What You Need to Know

Published on April 28, 2010 By

Being an international search guy, I’m often asked which is smarter: developing a multilingual strategy around a language or a country. Both strategies have benefits and challenges, but before you commence your program, make sure you know exactly your path. It’s much easier to get it right in the beginning, rather than re-engineering your site [...]

Keep up to date on the AdWords New Ad Formats Initiative

Published on April 23, 2010 By

Late last year we introduced you to the AdWords New Ad Formats Initiative. At the time, we explained that new formats would be a major focus for us in 2010 and gave you a sneak peak into the types of new ad formats heading your way. Article from Google’s official blog. Read the full article here

Google Local Business Center Becomes “Google Places”

Published on April 20, 2010 By

Google has decided to change the name of what was called the “Google Local Business Center” to “Google Places.” The rationale, according to the press release, is to better connect Google Place Pages with the place where local business information is claimed, entered and enhanced… Read the full article here Article by Greg Sterling from searchengineland.com

How to Gain Traffic Using Twitter, YouTube

Published on April 12, 2010 By

The lists are there monthly, and sometimes even weekly: which search engine has the biggest market share? Without exception, Google always wins. Lately, Bing has gained market share in the U.S., like in March when Bing went from 11.5 percent to 11.7 percent market share. It’s a win for Bing, but these gains are only percentage [...]

Does Quality Score Impact B2B Search Advertising Success?

Published on April 8, 2010 By

The premise that ad popularity and a high quality score leads to improved search advertising results may or may not be true….especially for B2B advertisers. I urge business marketers to challenge this assumption and understand the relationship between PPC quality score and ROI-based results. Quality Score algorithms In simple terms, ad position is primarily determined [...]

Competition Defines Your SEO Strategy

Published on April 7, 2010 By

How many links do you need to your site? How much content should you create? These are questions that publishers grapple with all the time. As with much of SEO, the answer is “it depends.” More precisely, it depends on the level of competitiveness in your market space, and the scope of what you’re trying to [...]