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As Facebook has entered the mainstream marketing mix, marketers are having to decide how much of their budget to divert from other channels into social campaigns. Because search gets the lion’s share of a digital marketing budget, it might seem like the most likely candidate for a cutback — after all, there’s usually so much [...]

Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this. As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting [...]

Bing has announced a new image search landing page that contains the top image searches on Bing. The group of images highlights those top image searches with the use of images, how novel. When you click on an image from that page, you are taken to a Bing image search result. From that page you [...]

There are two type of people in this world. One who loves social media, and the other who hates it. There’s no in-betweens. And about brands ? There are the ones who’ve already embraced social media and others who are skeptic about it. In my opinion, its fair for brands to get skeptic about social media, because [...]

It’s that time of year again. SEO bloggers are either looking back at their predictions for 2010 and seeing how right (or wrong) they were, or making entirely new predictions for 2011 — possibly because they were so wrong last year that it wasn’t worth looking back? I want to focus on just one prediction for [...]

It’s all about Google in search today. They have the market share. They have control of the press (can you think of a day in a recent memory that Google wasn’t in the news?). They have the innovation. They have some of the smartest minds in the world, although that trend is shifting of late. Ignoring Google [...]

Feeling a little overwhelmed this holiday season? Between work, family, avoiding sick co-workers and shopping for gifts, you’ll be glad to know that you can also effectively schedule in some time for social media. Great. More stuff to add to your list! Always start with an objective in mind. Don’t have one? Here’s a list for some [...]

Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where it’s at if you’re looking to market to those B2B decision makers. Nearly 85 percent of B2B decision [...]

Looking for the Wikileaks website? Having lost one domain, and having its second site going down temporarily, it’s a challenge, even for the search engines. Where’s Wikileaks? Yesterday, I wrote about how Google was still listing the old address for Wikileaks — wikileaks.org — in a search for wikileaks: Where’s Wikileaks? Yesterday, I wrote about how Google was [...]

New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results. As ads become more interactive, you might want to know how [...]