Why brands shouldn’t be scared of social media

There are two type of people in this world. One who loves social media, and the other who hates it. There’s no in-betweens. And about brands ? There are the ones who’ve already embraced social media and others who are skeptic about it.

Brand and Social Media

In my opinion, its fair for brands to get skeptic about social media, because of two reasons:

1) There is a lot of uncertainty involved

2) Brands have their image at stake.

Imagine all that marketing talks, discussions, strategies and competition that would’ve gone in all these years to build the brand. One fine morning, social media comes up and you’re talking about change. Change to such volumes that it could even put the brand at threat.

So, brands have all the right to get doubtful about social media. And its fair that they might not understand it in the first go, but education can helps it all.

Brands, have always been following the old-school marketing techniques. They’d extrapolate their ideas and techniques to social media, and expect it to work the same way. They would fail miserably. But that’s when they would either realize that they’ve done something wrong, or realize that this isn’t going to work.

Article from Daily SEO Blog

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Tags: Brands, Facebook, social media, Twitter

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