Archive for November, 2010

New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results. As ads become more interactive, you might want to know how [...]

A lot has been written on how Google Instant could transform Search Engine Optimization results. But very little has been performed to analyse its implications on Pay-Per-Click performance

First off, what are today’s Social Media campaign trends? What makes a social media campaign? Even better, what is a social media campaign? Very often, when somebody decides to market their product online, be it a FMCG product or an online service, they start to think about online marketing like your regular marketing efforts. Which is [...]

Today, Yahoo announced a new tool named Yahoo Clues. Yahoo Clues basically gives you insight into the types of people searching for specific keyword phrases and shows related terms based on those searches and searchers. The tool allows you to plug in one or two keyword phrases and it then plots the search trends of those keywords [...]

There are many elements that determine how your quality score is being calculated. The most important element of your quality score is made up by the historical click-though of your ads. You can improve it by: 1) Create more compelling ad copies 2) Organize keywords by tighter ad-groups (5 to 30 keyords per adgroup)3) Use dynamic keyword insertion 4) Add negatives keywords as you go along

While there is so silver bullet answer to this question, we have learnt there is a number of principles that can help you increase your conversion rate: watch out your paid search campaign, optimize your site for conversion and make full-use of re-targeting