Archive for September, 2010

September has been a busy month for us with the addition of Oral HCG and Tahiti Honeymoons as new clients. Tahiti Honeymoons is one of the services offered by a San Diego based travel agency that specializes … well …in honeymoons

Google Instant is great — but I rarely use it. Why? Because I simply don’t go to google.com that often. That’s not to say I don’t search Google a lot — I do — I just use the Omnibox in Chrome for almost all of my searches. When Google launched Instant, they noted that it [...]

Welcome to Oral HCG to SEM Valet growing family of customers. SEM Valet will manage Oral HCG’s Search activities from now on, starting with Google AdWords and then branch-out across Bing, Yahoo and other search engines.

Have you ever wondered how to sell the benefits or Search Engine Optimization (SEO) or Paid Search (Pay-Per-Click) to your management? You are not the only one. Search has been around for a long time but for many of our CEOs, CMOs, CFOs this is still something they don’t always understand as well as other marketing channels. Instead of trying to sell the complexity and absolute efficiency of SEO or AdWords, I would rather start engaging them on traditional marketing and build on it. Your objective will then become to show how SEO or Pay-Per-Click can either complement or outperform advertising, direct marketing and other initiatives they are familiar with.

Google’s new platform, Instant Search, displays and predicts a search engine results page (SERP) while the user is still typing. Like the auto-complete feature, this instant search pushes the user into a well-traveled road hoping to make the search faster and more streamlined. Unfortunately for the advertiser, the well-traveled road means less opportunity in the long tail. [...]

Visiting the Google homepage today may make you go “wow.” It has one of the most wild and explosive special Google logos I have ever seen. There are dozens of balls that make up the Google logo, and they bounce around the screen all to come together to form “Google.” The balls in the logo [...]