Archive for June, 2010

Okay, engagement is cliché, forget about it. Think of it this way. If you’re a website / product / service owner, how would you measure success with engagement on social media ? One often repeated factor is social media engagement. Build a community around your site on social media, and if you can retain the community with a [...]

Measuring the ROI of a Pay per Click campaign: a closer look at Key Performance Indicators such as CPM, CPC, CPA, ROAS and ROI contribution.

I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of “bring it.” Is Google telling Bing to bring it on? It’s all automated, of course. This is just Google’s spelling correction kicking in. Many more people are likely typing in “bring it” than [...]

Although YouTube isn’t the only option in video distribution, it’s hard to deny that if YouTube was a search engine, it’d be the number two search engine in the world behind Google. A strong argument could be made for producing and optimizing video for SEO results, especially if you think about how much time you devote [...]

Now that we have identified the key performance indicators across the sales funnel, let’s take a look at simple performance scorecard

Google give you tools to support your soccer team. You can download special Google Chrome themes and iGoogle themes, find a place to watch the match using Google Maps, explore South Africa using Google Street View and see updates about games in real time using Google search! All of this tools are available on Google [...]

Microblogging is always referred to as Twitter, it begins with Twitter and ends with Twitter. But that’s not the reality. Although Twitter is the most popular, there are technically better micro blogging sites than Twitter, that are fortunately or unfortunately not as popular. However, here are some of the other Twitter alternatives, for those who [...]

As an AdWords advertiser, you know you’re not alone in the auction — any number of advertisers may be using AdWords to offer some of the same goods and services as you. You can monitor your performance and use optimization tools to improve your ROI, but you still might not know how you’re performing as compared [...]

It’s surprizing how little attention is paid to a comprehensive measurement system for Pay-Per-Click campaigns. The graph below is an attempt to summarize key performance indicators across the various stages of the sales funnel. This simple framework empowers small businesses to look at a comprehensive measurement system.

Today, Google is showing you two basic logos or “Doodles” based on the country you live in. Most people outside the U.S. are seeing a FIFA World Cup logo for the start of the tournament, while people in the U.S. are seeing Jacques Cousteau Doodle for his 100th birthday. The main FIFA Google Doodle is [...]