Archive for April, 2010

This week, we’ll provide you with some guidance for measuring the results of these changes. With AdWords, you can see how successful your advertising is by monitoring the statistics in your account. Understanding these statistics allows you to assess your results and further tweak your campaigns for even better performance. Article from Google’s official blog. [...]

Being an international search guy, I’m often asked which is smarter: developing a multilingual strategy around a language or a country. Both strategies have benefits and challenges, but before you commence your program, make sure you know exactly your path. It’s much easier to get it right in the beginning, rather than re-engineering your site [...]

Re-targeting (or re-marketing as Google calls its) allows you to show AdWords ads with people who’ve previously visited key pages on your website.

Late last year we introduced you to the AdWords New Ad Formats Initiative. At the time, we explained that new formats would be a major focus for us in 2010 and gave you a sneak peak into the types of new ad formats heading your way. Article from Google’s official blog. Read the full article here

Google has decided to change the name of what was called the “Google Local Business Center” to “Google Places.” The rationale, according to the press release, is to better connect Google Place Pages with the place where local business information is claimed, entered and enhanced… Read the full article here Article by Greg Sterling from searchengineland.com

What if we could understand and leverage customer behavior from one channel (let’s say web site) to refine strategy and tactics on another channel (let’s say display advertising) This is exactly what re-targeting is trying to address.

Learn how to choose and review your keywords with these 3 simple steps to keyword success!

The lists are there monthly, and sometimes even weekly: which search engine has the biggest market share? Without exception, Google always wins. Lately, Bing has gained market share in the U.S., like in March when Bing went from 11.5 percent to 11.7 percent market share. It’s a win for Bing, but these gains are only percentage [...]

The case for Paid Search for Small Businesses and the need for Call Tracking

The premise that ad popularity and a high quality score leads to improved search advertising results may or may not be true….especially for B2B advertisers. I urge business marketers to challenge this assumption and understand the relationship between PPC quality score and ROI-based results. Quality Score algorithms In simple terms, ad position is primarily determined [...]